General Electric

Running Head: worldwide Electric MT219 Marketing frequent Electric Going strong since 1892 General Electric partnership is the only company that has been on the Dow J nonpareils Industrial exp unrivalednt since the commencement index was created in 1896. Just the thought of it is dread(a) that a business can be successful, grow and up to now be in business over 100 years. GE manufactures more different products including, but not limited to, lighting, planing machine engines, and class gimmicks. They also have a website; http://www.ge.com/index.html ; but one cannot purchase products flat. It offers a search engine for the closest pickle that their products are available for consumers to purchase. General Electric’s thingamajig website shows a large range of products like clothes dryers, dishwashers, refrigerators, and zap oven ovens among many others. Large products like dishwashers and clothes dryers could pose onerous to ship to distant locat ions. What the company does is sells their products to retailers and let them manage the freight of their products. Say for instance a customer wants to purchase a freezer and the GE appliance website was able to ship direct. directly consider the freezer is being shipped from Connecticut and the consumer lives in Ohio.

A very long trip for a freezer, and the shipping expenditure would be outrageous. It makes more sense to stock product nearer to each consumer so it can be shipped in mint to one location and distributed to more select locations from there and so on. The idea of direct marketing and GE appl iances seems farfetched, and their best ra! te is to continue doing business as they are now. Using the simoleons as a guide for the customer is a strike tool, and it provides as much information as a compile without taking any trees to make it. Using intermediaries is good for the prudence because it increases the amount of employees associated with GE appliances, and it spreads them out over the US. ReferencesIf you want to evil a full essay, order it on our website: OrderCustomPaper.com

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