Business marketing is radically different from consumer marketing. Why is this so?

Business marketing is different in the following shipway: Buyer and marketer kin In consumer markets, there argon a few industries where close individualised relationships exists between buyers and sellers. peradventure in those instances where personal selling is the easy-nigh important fraction of the marketing mix and where customer divine service is overly important, relationships between buyer and seller may exist. These situations b atomic number 18ly are rare. In business marketing, situations where strong personal and business relationships pay off between buyer and seller are not as rare. The strategic importance of many a(prenominal) purchases is too great for companies to constantly shop around when making a purchase; they requirement to prepare absolutely sure that the product fits their needs and that it go across on be available when needed at the ripe(p) cost. Therefore, many companies enter into long-term contracts, build relationships that enable buyers and sellers to propose jointly, and pretend to secure for both companies. For example, BASF is a world draw in carpeting manufacturing. General Motors is constantly looking for ways to make cars and truck less expensive to manufacture, as well as increasing the value delivered to consumers. BASF and GM work to give birth goingher with Gaskell plc (British carpet shaper) to improve the quality as well as the looks and look of automotive carpets. Note that the relationship extends from BASF to Gaskell to GM; a putting surface element of business marketing is late relationships between organizations at various levels of the industry. From the perspective of BASF, it makes instinct to absorb strong relationship with its customer, Gaskell. But it also make sense for BASF to include Gaskells customers so that they can all work together. Shorter distribution channels In most cases, distribution channels do not include anyone between the manufacturer and the customer who uses the product, or user. ! Many manufacturers sell directly... If you want to get a complete essay, order it on our website: OrderCustomPaper.com

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