The Real Madrid Football Club

The signifi preemptt capital of Spain Football Club veridical capital of Spain Club or what is more comm only when cognize as material Madrid has been endlessly considered as a gold maker finished its many shipway of doing business and generating simoleons. This professional football beau monde in Madrid, Spain has been attributed, with each privileged history, to be earning millions of euros in its operation. The Santiago Bernabeu Stadium itself has been giving a rophy of income for the order through the sales from the tickets of either football game. Fans flock the sphere and they actually consecrate too little attention with how a good deal they constitute compared to the benefit of the satisfaction that they get for every game seen.One of the easiest ways in which they earn money is through their museum in which people pay in order to experience a tour and to be adapted to witness the rich history of their football club unfolding in good order before their eye s. For a die hard football fan of the team, the access fee to the museum can be assumed to be nothing compared to what you go out see inside. Being the most valuable football sucker inEuropeand existence one of the best brands in the world, it is indeed worth throwing extra touchstone just to have a fair share of the real number Madrid experience.Another way in which veridical Madrid is earning money is through its players. The football players of the club are very well established and known in the spherical landscape of sports and advertising since they have actually become valuable brands themselves. A big part of their revenue can be attributed to the shirts and jerseys with their names which are selling like pancakes, especially for the fans. Not only through the shirts, they are in addition available through other items which can serve as an unforgettable memento of the club. For instance, David Beckham playing for Real Madrid has earned them a lot of euros especiall y considering the fact that Beckham is a global sports icon and that his brand value is very high. Every Beckham item macrocosm sold is a sure fire hit for the club to earn. RealMadridretains fifty dollar bill percent of the foresee rights on every endorsement made by its players. In the case of Beckham, Real Madrid has the right to half of every earning from any endorsement made by the legendary and world-renowned football player. same(p) Beckham, Cristiano Ronaldo is also one of the major players of the club which is attributed to be a money maker. When Ronaldo was bought by Real Madrid from Manchester United, the club was so very much aware of how this deal entrust change magnitude the value of their team and how they will generate more money in exchange for paying a huge amount just to acquire Ronaldo. Kaka being a genus Phallus of the team is also another factor which will continue to increase the market value of Real Madrid and therefore would give the club more opport unities to generate more money.Another way in which Real CMadrid is earning money is through advertisement. The football clubs stadium is full of ads from companies such as Coca Cola, Adidas, and Audi. The names of these companies scattered all over the club, and being connect on the uniforms of the players is money making machine for the connection. They are paying Real Madrid a lot of money just to have the names of their brands associated on the name of the football club. From that way, the companies will benefit because during the game, the fanatics can be able to see the brands being advertised.As a global brand name and a rich football club, Real Madrid is also an economic force more than just being a sports team. The prestige of the club itself coupled with acquiring some of the best players in the theatre of operations of football are both contributory to the profit which the club has been generating. The company employs marketing strategies which will give them the pit ch for both sports and business. The Santiago Bernabeu itself, share as a venue for their game, can be already classified ad to be giving them passive income with every game. When the seats are taken, then the club is enjoying rocketing revenues. Their VIP areas balconies, which are sold at a high price, are also giving them a lot of earnings. The Bernabeu has been also regarded as having a special magic which inspires visitors with the experience of the club.The merchandising efforts of the club, particularly as far as the players are concerned, could be assumed as the greatest money maker. It allows them to earn through the use of the clubs brand and the popular image of their world-class football players.QUESTIONS1. If you were part of the management of Real Madrid, what other marketing efforts would you extend to improve the image of the brand and to generate more profit?2. Beckham and Ronaldo are some of the players generating profit for Real Madrid. Do you think that Real Ma drid is successful only because of the popularity of their players which increases the brand value of the football club?3. What is the sustainable competitive edge of Real Madrid against its competitors?4. It is said that what Real Madrid lacks is a global marketing strategy. How do you think such aspect can be improved?