Saturday, April 20, 2019
Business strategy Assignment Example | Topics and Well Written Essays - 1000 words
argumentation strategy - Assignment ExampleIndian restaurant owners would already have a solid client base from which to work from, and there is also the possibility of picking up some other ethnicities too. ratty Indian food could be offered by encouraging Indian to be spoken within the restaurant, and then attracting the target merchandise.c) The video splital firm market segment is not as attractive as it used to be. This is because more and more young people are using other means to piquet their favorite movies. This type of business could possibly work if it was attached to some other kind of product, more or less likely televisions or DVD players. Special promotions could even be used to encourage people to rent a video along with another kind of purchase.2) I do not agree that the trance military postureing is obvious once you have identified the right segment. This is because once the right segment has been sight further research must be done to narrow down the targ et customer market. This could be done through surveys of focus groups. Also, the market is always evolving and changing, so it is impossible to automatically know where to position a product in the market.3) An organizations agonistic stance is the segment of the target market that a company chooses to pursue low-cost supplier, differentiation, or niche marketing. The functional strategy of marketing drill depends on what the competitive stance is. For example, a company that chooses a low-cost strategy must call forth its products for as cheaply as possible in order to offer low prices. Also, this company would claim to produce far more products than its competitors in order to make any kind of profit. In a well-designed strategy, an organizations competitive stance and marketing activity can work well in concert as long as when one changes, the other one changes to reflect that change.6) Apple has a competitive advantage over its competitors
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